We, at CUBE, believe in both efficiency and aesthetic. We know that the city has to transform itself, to evolve. We believe in identity and personality. We respect the values and monuments, yet we believe that new values are being created every day. We believe that, just escaping the thinking patterns, wonderful things may be done. It takes more attention and carefulness, but passion and experience can merge into a notable result. We believe that quality design can be done and an extra effort can make a big difference. Every day we put ourselves in the inhabitant’s shoes because we are one of them and yet we are not always proud. We believe in simplicity and efficiency. Simple, never simplistic. “Simple” means careful at details. “Simple” means iconic. Simplicity is elegant, delicate, sophisticated. We know, just side by side, we can make the difference.